Brand History

We believe in change - in our product, in people, and in the earth.

We like to think of ourselves as family because it's where everything started. Two generations working side by side between the past and the present, in constant search of the future. Carrera Jeans was established and developed in Verona in the 1960s. The secret of its success lies in the company's ability to match cutting-edge technologies with the hand-crafted care of its product to turn the delicate cotton flowers into comfortable and durable goods.

As the official manufacturer and distributor of Carrera Jeans fragrance and body products, Euroluxe Italia and Euroluxe International continues the Carrera tradition of quality products through our offering of deluxe perfumes, eau de toilette, eau de parfum, and body and hair products in its Carrera Parfum line. 

Look for genuine Carrera perfume, fragrance, body-care , hair-care, and skincare products at authorized retailers near you (use our store locator) and on Amazon.com starting October 2021.