Brand History

Carrera Jeans began its journey in Verona, Italy, in 1965, founded by the Tachella brothers with a simple but powerful belief: great products start with care. From the very beginning, they combined thoughtful craftsmanship, modern technology, and premium raw materials, turning soft cotton blossoms into denim that feels as good as it lasts. That balance of heart and precision has guided the brand for generations.

From this same spirit, Carrera Jeans Parfums was born. It carries the energy, confidence, and style of Carrera Jeans into the world of fragrance. Crafted in Italy, each scent is created with care, blending quality ingredients with quiet elegance that reflects modern Italian living. Inspired by our iconic denim, the collection honors authenticity, everyday beauty, and a timeless sense of self. From Eau de Parfum to body and hair care, Carrera Jeans Parfums is for those who live boldly, notice the little things, and find sophistication in life’s simplest moments.